Marketing and commercial consulting for UK medical aesthetic clinics
We have, so you're not paying us to learn the industry and we can get started properly in week one.
You don't have to explain how a clinic works before we can be useful, because you'll be talking to someone who's run one.
We measure campaigns on the numbers that matter to your clinic, so you can see what's working.
You'll know what each treatment actually means to your clinic, so you can make financial decisions with confidence.
A fancy pitch... And a big retainer.
The consulting deck, the big office and the success stories all sound great.
When the contract's signed, your account moves to someone you haven’t met.
Your time and your budget go on explaining your business, over and over again. And someone is always “waiting for an email”.
What should be saving you time is costing you follow-ups and project management, with nothing to show for it but an invoice.
Hi Sarah, I've been looking at your clinic and I think there's a lot of headroom, especially around retention. We've worked with lots of clinics like yours. Have you got twenty minutes this week?
Tom B Founder and CEO, The Big Agency
Great to have you on board! I'll be overseeing things from here and Jess will be your day to day contact. She's brilliant and really keen to get stuck into aesthetics.
Could you fill in the onboarding form when you get a chance? It's about forty questions but it helps us learn your business.
Priya S Account Manager
Quick one, sorry! Could you send the treatment list over again with what we're allowed to say about each one? And is it ok to mention Botox in the Instagram ads, or is that the one we can't do?
Also have you written all of the text for your treatment pages yet?
Jess C Account Executive
The new site's finally live, congrats! Can you review each page again and let us know any feedback. I've attached last month's analytics and your invoice.
Jess C Account Executive
The person you meet is the person who does the work, so there's no account handler and no junior learning on your budget. Most importantly, there's no campaign that gets you an ASA notice.
Clinic management and project support
From the day-to-day running of your clinic to the bigger projects, we'll help you make the decisions, see each project through and get your evenings back.
Learn moreMarketing and patient acquisition
Whether you need a full marketing audit, a new website or a plan to launch one new treatment, we're experts in advertising compliance so you don't have to be.
Learn moreFinancial clarity and efficiency
To grow your clinic you've got to understand it, so we'll cover everything from a detailed financial analysis to choosing the right products and suppliers.
Learn moreCustomer service, training and sales
We'll build a sales approach around your clinic and train your team to make every patient interaction a reason to recommend you.
Learn moreEvery clinic's different, so before we suggest anything we get to know how yours runs, what's worrying you and where you want to take it.
We write a plan built around your clinic, setting out how we'll support you and what success will look like.
We work alongside you to put the plan in place, with hands-on support until each goal's met.
We use the results to update the plan as new challenges and opportunities come up, and then the loop starts again.
If your question isn't here, contact me or ask it on the call, and we'll make sure to answer it before you commit to anything.
Why regular, meaningful contact makes patients more likely to come back for their next treatment.
Andrew Melton. 11 September 2024. 10 minute read.
Everything that communicates who you are and what you offer is marketing, and this is where to start.
Andrew Melton. 9 July 2024. 7 minute read.
Book a complimentary call and let’s talk about the business you’ve built and how Glow Strategy Group can help you get to the next milestone.
Every project and every call is handled by Andrew, our founder.