We work on the business behind the clinic
We build websites, run campaigns and develop tools that make clinic work easier. We also support commercial decisions and practice management, helping you build a business that runs smoothly even when you’re not there.
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Websites
A site that brings patients in, with search and analytics included as standard -
Ads
Paid campaigns that bring the right patients in, with advertising compliance built in -
Marketing
The whole patient journey, from the first search to the follow-up -
Technology
AI, tools and systems that cut costs and make your day easier -
Clinic management & consultancy
From the day-to-day running of your clinic to the bigger projects, so you get your evenings back
Experience you can trust
With over ten years’ experience in science and medicine, including practice management, our founder has worked with over 4,000 medical aesthetic clinics. He has also been on stage at CCR, ACE and Aesthetic Medicine Live. You don’t have to explain how a clinic works before we can be useful, because you’ll be talking to someone who’s been there.
We love solving problems
We start with what’s getting in the way at your clinic. Sometimes the answer is a better way to use a tool you already have. Sometimes it makes sense to build something new.
Here are a few tools we’ve built for problems we’ve come across in clinics, from matching enquiries to bookings to spotting broken links on a website. Each example shows what needed to be fixed, what we built, and how it works.
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Your mailing list doesn’t know who your patients are
Different messages for patients and for enquiries
See how it works -
Monitoring and updating your website takes too much time
Automate status checks, to focus work where it matters
See how it works -
Patient discussions are inconsistent across the team
A consistent strategy delivered with technology that engages your team and your patients
See how it works -
Financial figures scattered everywhere
One view of your finances, ready for your accountant
See how it works -
Enquiries lost in the comments
Every comment gets a next step, without a reply by hand
See how it works -
Finding out about competitors by chance
A weekly note of what’s changed at local clinics
See how it works
A process built on communication
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Listen
Every clinic’s different, so before we suggest anything we get to know how yours runs, what’s worrying you and where you want to take it.
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Plan
We write a plan built around your clinic, setting out how we’ll support you and what success will look like.
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Execute
We work alongside you to put the plan in place, with hands-on support until each goal’s met.
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Refine
We use the results to update the plan as new challenges and opportunities come up, and then the loop starts again.
Before we start
Who will handle my account?
With Glow Strategy Group you work directly with the founder, with no account manager or big team in between, so none of your fee goes on an agency emailing itself.
Who owns the website and the ad accounts?
Your website, ad accounts, tracking and data are all yours from the start, so when our work finishes, you won’t be paying for months of “handover” to get back what’s already yours.
What’s included in the price?
Search optimisation, meta titles and descriptions and analytics are all included as standard, and the quote you agree is the price you pay.
What’s the notice period?
We never ask for more than 30 days’ notice. If an agency takes three months to hand over your account, that’s three months of fees for work nobody’s doing.
Get started today
Tell us about your clinic and what you’d like help with.
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